Digitalization of the subscription process: a growth lever for a major healthcare player

In order to find new sources of growth, a major group in the healthcare sector has redesigned its entire B2C subscription process.

Objective: to offer a seamless experience across all its products and services. By leveraging our modular architecture and technologies, the client was able to deploy a complete digital subscription funnel , integrating pricing, electronic signature, and a distinctive user experience. Result: a 25% increase in revenue generated through the digital channel and a customer satisfaction rating of 4,7/5.

The client wanted to accelerate its digital transformation by leveraging a high-potential channel: online subscriptions . Until then, the user journeys were fragmented, poorly optimized, and didn't reflect the brand image or user expectations. The challenge was therefore twofold: to unify the user journeys around a single funnel , and to create an engaging experience capable of effectively converting users while highlighting the value of the offers.

A modular solution 

Our response: to offer a “best-of-breed” architecture combining the best tools on the market, while limiting licensing costs and guaranteeing customer independence. 

  • Development of the subscription module under Drupal 8 , for flexible and scalable content management;

  • Pricing tool developed in Symfony , with a ROI-oriented logic to generate qualified leads from the first stages of the funnel;

  • Integration of Yousign , for a simple, fast and compliant electronic signature.

Each step of the journey has been designed to maximize conversion. 

 

 

Concrete and measurable results 

  • +25% increase in revenue generated via the digital channel, from the first months following deployment;

  • A single tunnel for all offers that facilitates internal management and readability for the customer;

  • A ROI-focused approach : the integrated pricing tool allows leads to be qualified upstream, reducing acquisition costs;

  • Enhanced autonomy : the customer can develop their journeys without strong technical dependence.

Key figures

25 %

digital revenue growth

4,7/5

customer satisfaction

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