Digitalization of the subscription process: a growth lever for a major healthcare player
With a view to finding new sources of growth, a major healthcare group has redesigned its entire B2C subscription process.
Objective: to offer a seamless experience across all of its offerings. By leveraging our modular architecture and technologies, the client was able to deploy a complete digital subscription tunnel, integrating pricing, electronic signature and differentiating UX. Result: +25% turnover generated via the digital channel and a customer satisfaction of 4,7/5.
The client wanted to accelerate its digital transformation by capitalizing on a channel with high potential: online subscriptionUntil now, the journeys were fragmented, poorly optimized, and did not reflect the brand image or user expectations. The challenge was therefore twofold: unify the routes around a single tunnel, and create a engaging experience, able to convert efficiently while promoting the offers.
A modular solution
Our response: to offer a “best-of-breed” architecture combining the best tools on the market, while limiting licensing costs and guaranteeing customer independence.
-
Custom UX-UI design, for a smooth, intuitive journey in line with the brand’s values;
-
Development of the subscription module under Drupal 8, for flexible and scalable content management;
-
Pricing system developed in Symfony, with ROI-oriented logic to generate qualified leads from the first stages of the funnel;
-
Yousign Integration, for a simple, fast and compliant electronic signature.
Each step of the journey has been designed to maximize conversion.
Concrete and measurable results
-
+25% turnover generated via the digital channel, from the first months following deployment;
-
A unique tunnel for all offers that facilitate internal management and readability on the customer side;
-
A ROI-driven approach : the integrated pricing system allows you to qualify leads upstream, reducing acquisition costs;
-
Reinforced autonomy : the customer can develop their journeys without strong technical dependency.
Share this article