Our WXO offer
One word can boost conversions or online sales
Over-used, digital service users always scan pages faster.
The choice of words, their readability, their clarity can become real conversion boosters.
The most critical content is that relating to key elements of the course (titles, buttons, labels, instructions, descriptions, notifications, warnings, controls ...).
The right words
Content that generates interactions and minimizes cognitive effort, for a smooth experience and an optimal conversion rate
Customer value
Creation of a link between the brand and the user, with content adapted to different profiles
User value
A user guided and valued by an interface that meets his objectives and resonates with his referents
Humanizing interfaces in 4 steps
Listening to users' voices
Listening to and analyzing the terminology used by users when verbalizing or writing on a subject, via:
- Interviews
- Usability testing
- shadowing
- Observation of online communities, forums and social networks
Analyze the brand's voice
Define UX writing guidelines adapted to the brand's specific tone & voice, through the following activities:
- Analysis workshops of the brand's existing editorial charter
- Reconciliation workshops between brand identity and user needs and objectives
- UX writing guidelines
UX writing by design
Encourage rapid reading and understanding of the content, at all stages of the design, via:
- Visual chunking, prioritization, distinctions and content groupings
- A structuring of editorial elements (titles, subtitles, chapôs, texts with bullet points, short paragraphs, etc.)
Evaluate via metrics and analytics
Evaluate the most appropriate terminology for the intended target, as part of a continuous improvement process, using:
- analytics and trend analysis
- qualitative (readability, comprehension tests) and quantitative (A / B testing) studies in order to refine the choices
Listening to users' voices
Listening to and analyzing the terminology used by users when verbalizing or writing on a subject, via:
- Interviews
- Usability testing
- shadowing
- Observation of online communities, forums and social networks
Analyze the brand's voice
Define UX writing guidelines adapted to the brand's specific tone & voice, through the following activities:
- Analysis workshops of the brand's existing editorial charter
- Reconciliation workshops between brand identity and user needs and objectives
- UX writing guidelines
UX writing by design
Encourage rapid reading and understanding of the content, at all stages of the design, via:
- Visual chunking, prioritization, distinctions and content groupings
- A structuring of editorial elements (titles, subtitles, chapôs, texts with bullet points, short paragraphs, etc.)
Evaluate via metrics and analytics
Evaluate the most appropriate terminology for the intended target, as part of a continuous improvement process, using:
- analytics and trend analysis
- qualitative (readability, comprehension tests) and quantitative (A / B testing) studies in order to refine the choices
See also
Our CXO offer
Help you transform
Mondary
Jouve Pure Agency
Let's assess your business challenges, structure your information, clarify your navigation and offer your users the best possible experience.
Our references
