Discovery, empathy
From your needs to those of your users
Share your brief with us, discuss your needs and ideas.
We will analyse your existing services and processes, then collect the experiences of your users in order to identify the best opportunities.
Our key activities
Collection of needs and framing
These activities correspond to the discovery phase in design thinking.
We analyze, frame and address business issues using strategies that stimulate designers in their creativity.
Depending on the context and customer issues, we can thus conduct brainstorm sessions, audits and benchmarks, interviews and focus groups, shadowing, creative seminars, etc.
We work in multidisciplinary teams, and make sure to involve all stakeholders.
Ergonomic audit
The ergonomic audit is an expert analysis of an interface. It helps identify design issues that impact use and experience.
Our analyzes are based on lists of heuristic ergonomic criteria, recognized in the evaluation of interfaces (criteria of Jakob Nielsen as well as of Bastien and Scapin).
Benchmark
The competitive benchmark makes it possible to perfect a brand strategy or the positioning of an offer, a product or a service.
It is a process of observation and comparative analysis of the practices of direct or indirect competitors, also called “competitive analysis”.
Its objective is to learn from the actions of the competition in order to optimize its performance on strategic points.
In situ observations
In situ observations make it possible to collect information and data on the use of a product / service by users, in their usual environment (home, work, car, supermarket, etc.).
Thus, the data collected will not be influenced by the interpretation of the users. This tool also makes it possible to identify user interactions with other people or tools.
Depending on the context, an observation can last from one hour to several days.
Exploratory interviews
The exploratory interview makes it possible to understand what drives, motivates or irritates a user in his interactions with a brand, a product, an interface.
The UX researcher who conducts the interview will collect a lot of information on the habits, behaviors, experiences, uses, needs and expectations of customers or prospects of the brand.
An exploratory interview generally lasts between 1 hour and 1 hour 30 minutes, following a guide drawn up in advance.
Focus groups
Focus groups allow:
- To evaluate the membership for a concept, a site, a system ...
- To collect attitudes in relation to a given subject
- Prioritize features
- Identify the causes of certain user behaviors
They are a good tool to identify or refine user archetypes (personas), their expectations, their motivations, as well as the territories of opportunities.
Collection of needs and framing
These activities correspond to the discovery phase in design thinking.
We analyze, frame and address business issues using strategies that stimulate designers in their creativity.
Depending on the context and customer issues, we can thus conduct brainstorm sessions, audits and benchmarks, interviews and focus groups, shadowing, creative seminars, etc.
We work in multidisciplinary teams, and make sure to involve all stakeholders.
Ergonomic audit
The ergonomic audit is an expert analysis of an interface. It helps identify design issues that impact use and experience.
Our analyzes are based on lists of heuristic ergonomic criteria, recognized in the evaluation of interfaces (criteria of Jakob Nielsen as well as of Bastien and Scapin).
Benchmark
The competitive benchmark makes it possible to perfect a brand strategy or the positioning of an offer, a product or a service.
It is a process of observation and comparative analysis of the practices of direct or indirect competitors, also called “competitive analysis”.
Its objective is to learn from the actions of the competition in order to optimize its performance on strategic points.
In situ observations
In situ observations make it possible to collect information and data on the use of a product / service by users, in their usual environment (home, work, car, supermarket, etc.).
Thus, the data collected will not be influenced by the interpretation of the users. This tool also makes it possible to identify user interactions with other people or tools.
Depending on the context, an observation can last from one hour to several days.
Exploratory interviews
The exploratory interview makes it possible to understand what drives, motivates or irritates a user in his interactions with a brand, a product, an interface.
The UX researcher who conducts the interview will collect a lot of information on the habits, behaviors, experiences, uses, needs and expectations of customers or prospects of the brand.
An exploratory interview generally lasts between 1 hour and 1 hour 30 minutes, following a guide drawn up in advance.
Focus groups
Focus groups allow:
- To evaluate the membership for a concept, a site, a system ...
- To collect attitudes in relation to a given subject
- Prioritize features
- Identify the causes of certain user behaviors
They are a good tool to identify or refine user archetypes (personas), their expectations, their motivations, as well as the territories of opportunities.
Our Design Thinking approach
We show you who your real user personas are.
We explore their behaviors, needs and backgrounds and confront them with your business challenges, in order to define the best angle of attack.
Having identified your problem and your angle of attack, we can generate ideas for solutions.
Following the principles of Test & Learn, we evaluate different hypotheses until we define the most efficient service.
The design phase, also called creation is the phase of formatting the project in which the designer bases himself on his skills to make the advertiser's requirements converge with the user's needs, while taking care to respect the major principles of ergonomics, and this within the framework of project constraints (cost, quality, deadlines, feasibility).
& validation
& validation
Your product or service is now defined.
We regularly assess it with your users to ensure its relevance to changing needs and the market, as part of a continuous improvement process.
Discover our offers
Our CXO offer
Our WXO offer
Help you transform
Mondary
Jouve Pure Agency
Let's assess your business challenges, structure your information, clarify your navigation and offer your users the best possible experience.
Our references
