Automate without dehumanizing: responsible AI in insurance
Artificial intelligence is profoundly transforming the insurance sector today.. Acceleration of treatments, reduction of costs, fight against fraud, optimized document management, regulatory compliance... The promises are numerous, but they also raise essential questions: how can we guarantee quality, reliability, and transparency in these new automated processes? And above all, how can we preserve the customer experience in increasingly digitalized environments?
In a column given to Insurance in Motion, Nathalie Moreau, Sales Director for Banking, Insurance and Social Protection at brightness, shares a clear vision of what can – and should – be a trusted artificial intelligence at the service of insurance players.
Performance, compliance, customer relations: AI serving a new balance
Throughout this interview, several major issues emerge:
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Intelligent Document Processing, at the heart of operational performance
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The decisive role of AI in the fight against fraud and securing customer journeys
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The challenges posed by the implementation of a compliance fluid and industrializable regulation
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The importance ofhuman being, always present to guarantee fair, fast and reliable treatment.
Rather than giving in to the fad, this column highlights concrete uses and strategic lessons from the field, for an ambitious vision of insurance by 2030.
Essential reading to understand the changes in the sector
Faced with a rapidly changing environment, insurers have no choice but to adapt, while maintaining the trust of their customers. Technology is not an end in itself: it is usage that we do with it that creates value.
To discover the concrete levers for action, the use cases discussed and the vision of tomorrow's insurance, We invite you to read the full article on the Assurance en mouvement website..