Strategy & digital transformation

Analysis

Let's define your angle of attack
ux-writing

Identify your user issues

We reveal to you who are your real ones people users.

We explore their behaviors, needs and backgrounds and confront them with your business challenges, in order to define the best angle of attack.

Our key activities

Guests

A persona is an archetype representing a group of users of a product / service.

Each persona is endowed with social and psychological characteristics. All the data constituting it are extracted from research actions: focus groups, interviews, observations ...

Personas allow you to better understand the challenges of a project, promote the ideation process, prioritize and develop functionalities, as well as facilitate team engagement.

Experience maps

The experience map aggregates the user data collected in order to give a visual representation, tracing the outlines of their relationship to a brand, product or service.

It shows the journey and user actions, feelings, benefits, painpoints and opportunities.

The experience map is a privileged management and decision-making tool.

Ideation workshops

Ideation is the creative process of producing, developing and communicating new ideas.

This step consists of generating ideas (brainstorming / gamestorming) and testing them with the end user with a view to optimizing the product or service.

Our designers use animation methods that facilitate the emergence of ideas during creative sessions, both on site and remotely.

Empathy map

The empathy map is a collaborative tool that collects and collates the data and characteristics of a user or a group of users.

We find there thoughts, words, feelings and actions.

The goal of the empathy map is to share a vision and an understanding of user needs. This tool facilitates decision making throughout the project.

Cartography

The cartography is a visual representation of all the routes offered to the user to achieve his objectives. It makes it possible to analyze the lived experience of users, step by step.

These steps are not systematically confined to digital. Quite often, this will represent an omnichannel experience.

The mapping thus offers an overview of all the possible routes of the user, his interactions and the information that will be offered to him regardless of his path.

Decision matrices

How to assess the value of ideas that have emerged in the design thinking phases of discovery and ideation? We use different decision matrix formats to quickly and efficiently determine this value.

Simple and visual, the 2x2 prioritization matrix is ​​used in ideation and co-creation sessions. The growth pattern matrix is ​​used when a structure pursues expansion objectives. When the goal is innovation, we turn to Venn diagrams, to assess value according to three criteria: feasibility, viability, and desirability.

Guests

A persona is an archetype representing a group of users of a product / service.

Each persona is endowed with social and psychological characteristics. All the data constituting it are extracted from research actions: focus groups, interviews, observations ...

Personas allow you to better understand the challenges of a project, promote the ideation process, prioritize and develop functionalities, as well as facilitate team engagement.

Experience maps

The experience map aggregates the user data collected in order to give a visual representation, tracing the outlines of their relationship to a brand, product or service.

It shows the journey and user actions, feelings, benefits, painpoints and opportunities.

The experience map is a privileged management and decision-making tool.

Ideation workshops

Ideation is the creative process of producing, developing and communicating new ideas.

This step consists of generating ideas (brainstorming / gamestorming) and testing them with the end user with a view to optimizing the product or service.

Our designers use animation methods that facilitate the emergence of ideas during creative sessions, both on site and remotely.

Empathy map

The empathy map is a collaborative tool that collects and collates the data and characteristics of a user or a group of users.

We find there thoughts, words, feelings and actions.

The goal of the empathy map is to share a vision and an understanding of user needs. This tool facilitates decision making throughout the project.

Cartography

The cartography is a visual representation of all the routes offered to the user to achieve his objectives. It makes it possible to analyze the lived experience of users, step by step.

These steps are not systematically confined to digital. Quite often, this will represent an omnichannel experience.

The mapping thus offers an overview of all the possible routes of the user, his interactions and the information that will be offered to him regardless of his path.

Decision matrices

How to assess the value of ideas that have emerged in the design thinking phases of discovery and ideation? We use different decision matrix formats to quickly and efficiently determine this value.

Simple and visual, the 2x2 prioritization matrix is ​​used in ideation and co-creation sessions. The growth pattern matrix is ​​used when a structure pursues expansion objectives. When the goal is innovation, we turn to Venn diagrams, to assess value according to three criteria: feasibility, viability, and desirability.

Our Design Thinking approach

Discovery
& empathy
Discovery
& empathy

Share your brief with us, discuss your needs and ideas.

We will analyze your existing services and processes, then collect the experiences of your users to identify the best opportunities.

Ideation
Ideation

Having identified your problem and your angle of attack, we can generate ideas for solutions.

Following the principles of Test & Learn, we evaluate different hypotheses until we define the most efficient service.

Design
Design

The design phase, also called creation is the phase of formatting the project in which the designer bases himself on his skills to make the advertiser's requirements converge with the user's needs, while taking care to respect the major principles of ergonomics, and this within the framework of project constraints (cost, quality, deadlines, feasibility).

Test
& validation
Test
& validation

Your product or service is now defined.

We regularly assess it with your users to ensure its relevance to changing needs and the market, as part of a continuous improvement process.

Discover our offers

Our CXO offer
Strategy & digital transformation

Our CXO offer

What motivates, engages and retains a user? Beyond the value of the product, the quality of the ergonomics and the technical and functional validity, what will create a virtuous experience ...
Our WXO offer
Strategy & digital transformation

Our WXO offer

Over-used, digital service users always scan pages faster. The choice of words, their readability, their clarity can become real conversion boosters.

Help you transform

Clement Mondary
Clement
Mondary
Agency Director
Jouve Pure Agency

Let's assess your business challenges, structure your information, clarify your navigation and offer your users the best possible experience.

Our references

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