Pure Agency

Strategy & digital transformation
We know
your users. And you ?

The Luminess creation studio accompanies you in your transformation

Pure Agency:
Luminess design agency

What do your users really want? What does the market offer them? How to stand out and better transform through a user-centric approach that generates emotions?

We decipher it to support you in your development.

Our approach: people at the heart of a collaborative, scientific process and catalyst for innovation.

Our Design Thinking process

The Double Diamond model

Thanks to recognized methodologies, we enhance your tools and services
and let's reveal it use value for your users.

And you, at what stage are you of the double diamond process? Let you guides, !

dd-methodology To diverge Converge Converge To diverge Identify the best solution To diverge Converge Converge To diverge Determine your angle of attack Audit and inventory The right problem The right solution

Identify your opportunities

Share your brief with us, discuss your needs and ideas. We will analyze your existing services and processes, then collect the experiences of your users to identify the best opportunities.

Our key activities at this stage:

  • Feasibility study
  • Audit
  • Benchmark
  • shadowing
  • Interviews
  • Focus groups
  • Brainstorm

Let's define your angle of attack

We show you who your real user personas are. We explore their behaviors, needs and backgrounds and confront them with your business challenges, in order to define the best angle of attack.

Our key activities at this stage:

  • People
  • Experience map
  • Ideation workshops
  • Empathy map
  • Cartography
  • Decision matrices

Validate your solution

Having identified your problem and your angle of attack, we can generate ideas for solutions. Following the principles of Test & Learn, we evaluate different hypotheses until we define the most efficient service.

Our key activities at this stage:

  • Ideation
  • Decision matrices
  • MVP
  • 6 1 to
  • Crazy 8
  • User testing
  • Fast prototype
  • POC

Let's bring your project to life

Our designers converge your business requirements and ambitions with the needs of your users, respecting the best ergonomic principles, and within the framework of project constraints (cost, quality, deadlines, feasibility).

Our key activities at this stage:

  • graphical charter
  • wireframes
  • Prototyping
  • Co-design workshops
  • Design sprints

Let's test and improve

Your product or service is now defined. We regularly assess it with your users to ensure its relevance to changing needs and the market, in a process of continuous improvement.

Our key activities at this stage:

  • User tests
  • Benchmark
  • UX / UI improvements

Optimize your experience

Our CXO offer
Strategy & digital transformation

Our CXO offer

What motivates, engages and retains a user? Beyond the value of the product, the quality of the ergonomics and the technical and functional validity, what will create a virtuous experience ...
Our WXO offer
Strategy & digital transformation

Our WXO offer

Over-used, digital service users always scan pages faster. The choice of words, their readability, their clarity can become real conversion boosters.

Help you transform

Clement Mondary

Let's assess your business challenges, structure your information, clarify your navigation and offer your users the best possible experience.

Clément Mondary
Director of the design agency Pure Agency of Luminess